%0 Journal Article 
%A Carvalho, Alexandre de Sousa
%A Santos, Sofía José
%A Houart, Carlota
%T Exploring the mediascape from the Epistemologies of the South

%D 2020
%@ 2255-3401
%U http://hdl.handle.net/10498/24178
%X Dominant literature on media and communication studies
has insistently equated mediascape and high technology
media as interchangeable concepts and realities instead
of high technological media as part of a broader and more
dynamic media pallet. By subscribing to this “technology-driven Darwinism”, we argue that existing dominant
literature explicitly and implicitly excludes forms of mass
communication that go beyond the media in its Western
liberal form and procedures and, consequently, other voices,
knowledge and messages. This article analyses the modern
conception of media by exploring the “abyssal exclusions”
(Santos, 2007) it creates. To illustrate this further, we have
selected the top five 2018 SCOPUS-indexed journals, from
which we gathered a sample of 116 research articles that were
published between 2016-2018, to shed light on some of the
most recent research trends in media studies. The definition of
media used by the articles contained in our sample shows that
there is a technological and modernity-driven spectrum which
is fundamental in defining what is and what progressively
is no longer labelled, and hence considered, media. This
understanding of the media fails to include forms of mass
communication that go beyond the media in its western liberal
form and, consequently, exclude subaltern voices, knowledges
and messages.

%K Media
%K voice
%K epistemologies of the south
%K communication grammars
%K ecologies of communication
%K voz
%K epistemologías del sur
%K gramáticas de comunicación
%K ecologías de comunicación
%~ Universidad de Cádiz