@misc{10498/14201,
year = {2003},
month = {1},
url = {http://hdl.handle.net/10498/14201},
publisher = {Cádiz: Universidad de Cádiz, Servicio de Publicaciones},
title = {Marketing y Cultura: dos campos aprendiendo a convivir},
author = {Varela, Ximena},
}