@book{10498/14888,
year = {2012},
month = {10},
url = {http://hdl.handle.net/10498/14888},
abstract = {Conjunto de Materiales Docentes aplicados a los contenidos y competencias de la asignatura Dirección de Marketing del Grado en Administración y Dirección de Empresas.Set of teaching materials applied to the content and skills of the subject Marketing Management Bachelor's Degree in Business Administration and Management.},
publisher = {Autoedición},
keywords = {Marketing},
keywords = {Strategy},
keywords = {Tactics},
keywords = {Consumer},
keywords = {Marketing Plan},
title = {Teaching Material Lessons Marketing Management},
author = {Fernández Alles, María Teresa},
}