@misc{10498/24388, year = {2020}, month = {12}, url = {http://hdl.handle.net/10498/24388}, abstract = {El fomento de la lectura es uno de los principales objetivos del mundo del libro. Y para lograrlo, los medios audiovisuales deben poder captar a un público joven interesado por la cultura que se le resiste. La búsqueda y realización de nuevos formatos, la mejora de los horarios y una apuesta clara por parte de los programadores, son algunos de los elementos indispensables para lograrlo.}, abstract = {The promotion of reading is one of the main objectives of the world of books. And to achieve this, the audiovisual media must be able to capture a young audience interested in the culture that resists them. The search and realization of new formats, the improvement of schedules and a clear commitment on the part of the programmers, are some of the essential elements to achieve this.}, publisher = {Universidad de Cádiz}, keywords = {Televisión}, keywords = {libros}, keywords = {fomento de la cultura}, keywords = {divulgación}, keywords = {radio}, keywords = {share}, keywords = {Television}, keywords = {books}, keywords = {promotion of culture}, keywords = {broadcasting}, keywords = {sharing}, title = {Sin perdón}, doi = {10.25267/Periferica.2020.i21.02}, author = {Max and Brieva, Miguel and Fritz and López, Óscar}, }