@misc{10498/34150, year = {2024}, month = {9}, url = {http://hdl.handle.net/10498/34150}, abstract = {Introduction: This paper explains the genesis, development and compilation of the results of a didactic experience carried out as a teaching innovation project for the sole Spanish language subject in Advertising and Public Relations, a degree course at the University of Cadiz. Methodology: By working in pairs or in groups of three, a written source text (a news item from the written press) has been transformed into a written text but ready to be communicated orally. Results: It is an activity for the development and evaluation of students’communicative competence in the Spanish language.It is either the linguistic elaboration and execution and video recording of a short series of television news, or the realization of an audiovisual interview and its conversion into a written one. Discussions: On the one hand, there has been oralization of a written text of an informative nature; on the other, there has been a transition fromlistening comprehension to written expression. Conclusions: The field of use of the language is that of the media.In both cases, news and prepared interview, a real communicative situation is staged in an audiovisual media that represents, in its first option, a situation of non-spontaneous speech.}, organization = {Departamento de Filología (Universidad de Cádiz)}, publisher = {EPSIR}, keywords = {communicative skills}, keywords = {orality}, keywords = {writing}, keywords = {media}, keywords = {information andcommunication technologies}, keywords = {reading comprehension}, keywords = {oral expression}, keywords = {discursive genres}, title = {The action-oriented approach through adidactic experience of oralisation of written informative texts from the media}, doi = {10.31637/epsir-2024-604}, author = {Cos Ruiz, Francisco Javier de}, }