@inbook{10498/36446,
year = {2025},
month = {5},
url = {http://hdl.handle.net/10498/36446},
abstract = {This chapter provides an overview of ethnography as an emerging method that researchers can employ to examine specific cultural practices of social groups in specialized communication settings. Section 2 discusses core concepts and issues in ethnographic research. Section 3 explores the different approaches to ethnography that prevail in extant literature. Section 4 reviews a selection of specialized communication studies to showcase the opportunities in the field. The chapter concludes with some pointers for further action.},
publisher = {DeGruyter Mouton},
keywords = {ethnography},
keywords = {specialized communication},
keywords = {autoethnography},
keywords = {textography},
keywords = {digital ethnography},
keywords = {linguistic ethnography},
title = {Ethnography and ethnographic methods  in Specialized Communication},
doi = {10.1515/9783110672633-023},
author = {Bocanegra Valle, Ana María},
}