@inbook{10498/37624, year = {2025}, month = {9}, url = {http://hdl.handle.net/10498/37624}, abstract = {This chapter proposes to introduce game theory as a cross- cutting subject in university studies of economics and business given the fundamental role that game theory plays in economics. This fact is contrasted with the Nobel Prize winners in economics in recent years for their studies in game theory. This chapter introduces game theory through happiness management. We will consider a group of university students that just passed a seminary about happiness management. At this moment, we are going to present and introduce game theory. With this objective, the happiness matrix constructs to seek the maximum joint happiness, defined in the text as the optimal solution. At the same time, several axioms for solving bimatrix problems are introduced only as definitive conclusions from what they learnt about happiness management. This procedure introduces and solves known problems related to game theory. From now on, we will present the game matrix and cooperative and non- cooperative games. Ultimately, our students can move from happiness management to game theory quickly.}, publisher = {Peter lang}, keywords = {cooperative games}, keywords = {game theory}, keywords = {prisoner’s dilemma}, keywords = {stag hunt}, keywords = {friend or foe}, keywords = {education}, keywords = {happiness matrix}, keywords = {happiness management}, title = {Game Theory and Happiness Management}, author = {Almorza Gomar, David and Ravina Ripoll, Rafael and Galiano Coronil, Araceli and Popescu, Cristina Raluca Gh.}, }