@misc{10498/39021,
year = {2025},
month = {5},
url = {http://hdl.handle.net/10498/39021},
abstract = {From Corporate Activism to “Dark PR:” Corporate Discourses and Their In-fluence on Public Opinion in the Digital Society Traditionally   the   best-practice   corporate   communications   strategy   has  been  for  companies  to  remain  neutral  with  respect  to  social  and  political  issues.  Milton  Friedman’s  well-known  1970  article,  A  Friedman  doctrine:The social  responsibility  of  business  is  to  increase  its  profits,  famously  prescribed  that  businesses should refrain from promoting social causes, and even condemns the practice writing: “The use of the cloak of social responsibility, and the nonsense spoken in its name by influential and prestigious businessmen, does clearly harm the foundations of a free society”},
publisher = {Universitat Ramon Llull},
title = {From Corporate Activism to “Dark PR:” Corporate Discourses and Their Influence on Public Opinion in the Digital Society},
doi = {10.51698/tripodos.2025.57.6-9},
author = {Rodríguez Fernández, Leticia and Ennis, Grant},
}