%0 Journal Article 
%A Leal García, Alberto
%T Conceptual and comparative analysis of the competitive advantages in family firms: The case of Mercadona

%D 2020
%U http://hdl.handle.net/10498/23567
%X In order to realize the importance and the prominence of family firms around the world, this project has been carried out. For this purpose, relevant data from recognized institutions and authors has been gathered. Without doubts, family firms differ from nonfamily firms in several aspects: long term performance, organizative structure and competitive advantages. In order to extract accurate and visible conclusions, the project compares constantly family firms characteristics with respect to nonfamily firms. At the end of the end-of-degree work, there is located a practical case of Mercadona so as to ensure the kwnoledge provided and the comprehension of the contents.

%K family firm
%K Mercadona
%K competitive advantage
%K familiness
%~ Universidad de Cádiz