%0 Journal Article 
%A Acabado Romana, Fernando
%A Guillen Gestoso, Carlos
%A González Fernández, Silvia María
%A Morais Santos, António
%T ARTIFICIAL INTELLIGENCE AND THE STRATEGIC CHANGE OF THE ACCOUNTANT'S ROLES: A THEORETICAL APPROACH
%D 2023
%@ 2754-6209


%U http://hdl.handle.net/10498/31738
%X Based on the premise that technology has changed the way in which the Accounting profession is exercised, it becomes relevant to understand the challenges that Certified Accountants face when using artificial intelligence.The greater the incorporation of technology in companies, the more and better
skills accounting professionals will need to ensure to show their relevance and ability to add value.
This rapidly evolving scenario requires a real change in the accountant's functions, but also the
possibility of emerging new opportunities. Thus, the present research proposal consists of a
descriptive study with a quantitative and qualitative component and aims to analyse the potential
use of artificial intelligence in accounting, and its consequent impact on the functions of the
accountant.The quantitative component will be supported by a questionnaire addressed to
Certified Accountants, while the qualitative component will be supported by an interview guide and
will have the purpose of collecting comments on the proposed objective, as well as on the results
obtained in the quantitative analysis.
%K human factor
%K organization
%K organizational change
%K resistance
%K management
%~ Universidad de Cádiz