%0 Journal Article %A Cos Ruiz, Francisco Javier de %T The action-oriented approach through adidactic experience of oralisation of written informative texts from the media %D 2024 %@ 2529-9824 %U http://hdl.handle.net/10498/34150 %X Introduction: This paper explains the genesis, development and compilation of the results of a didactic experience carried out as a teaching innovation project for the sole Spanish language subject in Advertising and Public Relations, a degree course at the University of Cadiz. Methodology: By working in pairs or in groups of three, a written source text (a news item from the written press) has been transformed into a written text but ready to be communicated orally. Results: It is an activity for the development and evaluation of students’communicative competence in the Spanish language.It is either the linguistic elaboration and execution and video recording of a short series of television news, or the realization of an audiovisual interview and its conversion into a written one. Discussions: On the one hand, there has been oralization of a written text of an informative nature; on the other, there has been a transition fromlistening comprehension to written expression. Conclusions: The field of use of the language is that of the media.In both cases, news and prepared interview, a real communicative situation is staged in an audiovisual media that represents, in its first option, a situation of non-spontaneous speech. %K communicative skills %K orality %K writing %K media %K information andcommunication technologies %K reading comprehension %K oral expression %K discursive genres %~ Universidad de Cádiz