%0 Journal Article 
%A Bocanegra Valle, Ana María
%T Ethnography and ethnographic methods  in Specialized Communication
%D 2025
%U http://hdl.handle.net/10498/36446
%X This chapter provides an overview of ethnography as an emerging method that researchers can employ to examine specific cultural practices of social groups in specialized communication settings. Section 2 discusses core concepts and issues in ethnographic research. Section 3 explores the different approaches to ethnography that prevail in extant literature. Section 4 reviews a selection of specialized communication studies to showcase the opportunities in the field. The chapter concludes with some pointers for further action.
%K ethnography
%K specialized communication
%K autoethnography
%K textography
%K digital ethnography
%K linguistic ethnography
%~ Universidad de Cádiz