%0 Journal Article %A Froehlich, José Marcos %A Amaya Corchuelo, Santiago %T GIs and environmental conservation - notes on experiences in different iberian-american contexts %D 2017 %@ 1414-753X %U http://hdl.handle.net/10498/37274 %X The multidimensional reaches of contemporary environmental issues (Beck, 2010) affect the logic for promoting development strategies and inform the social construction processes of new ruralities (Jollivet, 1997; Froehlich, 2002; Brandenburg, 2010). Due to this process, environmental concerns start to give the rural territories a renewed and strategic interest by becoming the matrix of senses reframing for the contemporary rural society. Brazilian interpretations on the territorial development approach (Abramovay, 2003; Favaretto, 2006) allow us to consider that ruralities have increasingly connected their socio-productive settings to high demands that come from environmental issues. This connection may be found in experiences that, initially, were based on historical and cultural trajectories and traditional knowledge, such as differentiation strategies expressed by Geographic Indications (GIs), figures that seek to recognize and protect the connection of products with specific territories. These labels, which are widely spread in Europe but relatively new in Brazil, are approaches that are aimed at mobilizing the territories’ assets, their natural socioeconomic and cultural potentials, composed of devices that recognize the origin for markets and consumers beyond their own territoryi %K indicaciones geográficas de calidad %K alimentación %K contexto latinoamericano %K conservación del medio %K sostenibilidad %K Indicações Geográficas %K estratégias de diferenciação %K conservação ambienta %K Geographical Indications %K differentiation strategies %K environmental conservation %~ Universidad de Cádiz