%0 Journal Article 
%A Espinoza Ortega, Angélica
%A Amaya Corchuelo, Santiago
%T Retroinnovation, or how the past is consumed in food products on our table today: The case of tortillas in the urban context in Mexico

%D 2026
%@ 1878-450X

%U http://hdl.handle.net/10498/38511
%X The work addresses the current trend of taste for the past in a society in transformation, with tendency of nostalgic consumption of certain food products to mitigate the feeling of a past that no longer exists, but can be recreated through these products evoking an idealized past, socially constructed and legitimized from the cultural heritage and tradition. Retroinnovation is explored as a theoretical and conceptual tool in the field of contemporary food, studying the maize tortilla in the Mexican urban context. The tortilla is an emblematic food permeated by retroinnovation, where: a) dichotomy between the traditionally made tortilla and its industrialized production that values nostalgia, handmade elaboration and the color maize; b) gourmetisation where a basic and popular food is elevated to the category of gourmet in expensive restaurants and; c) as a symbol of identity, tortillas and maize are iconic references that appeal to nostalgia and pride of the Mexican culture. Retroinnovation as a concept includes nostalgia, past and present time, perceptions of food quality, tradition and modernity, gourmetisation, authenticity and highly significant symbolic values. Its definition of the concept will allow a better understanding of the current complex and polysemic dynamics of the food world.

%K alimentación
%K nostalgia
%K traditional
%K foods innovation
%K maize
%K tortilla
%K México
%K alimentación
%K nostalgia
%K tradicional
%K innovación alimentaria
%K maíz
%K tortilla
%K México
%~ Universidad de Cádiz