%0 Journal Article 
%A Ravina-Ripoll, Rafael
%A Salazar-Altamirano, Mario Alberto
%A Galván-Vela, Esthela
%T Happiness management mediates between human resource practices, brand pride and performance


%D 2026
%@ 1536-5433
%U http://hdl.handle.net/10498/39020
%X Purpose – This study aims to examine the mediating role of happiness management and brand pride in the
relationship between human resource practices (HRPs) and self-perceived job performance in Ibero-American
organisations.
Design/methodology/approach – A quantitative cross-sectional design was used with 408 participants.
Data were analysed using covariance-based structural equation modelling to assess the direct and indirect
relationships proposed in the theoretical model.
Findings – The results confirm that HRPs positively influence both happiness management and brand pride,
but not performance directly. In contrast, both happiness management and brand pride significantly affect job
performance. Furthermore, a marginal mediation of happiness management is also observed in the relationship
Downloaded from http://www.emerald.com/mrjiam/article-pdf/doi/10.1108/MRJIAM-09-2025-1812/11276090/mrjiam-09-2025-1812en.pdf by Universidad de Cadiz, Dr. Ripoll on 06 March
between HRPs and performance (p =0.051), which suggests a near-significant emotional mechanism. Significant mediations of brand pride and happiness management are also found between pride and performance.
Originality/value –
The study provides novel evidence in the Ibero-American context by integrating four constructs into a single explanatory model, extending social exchange theory from an emotional perspective. It highlights that happiness management constitutes a management strategy and an ethical and cultural responsibility for building more human and sustainable organisations. Practical implications include promoting emotionally intelligent communication, symbolic recognition practices and a culture that fosters employee pride and well-being.


%K Brand pride
%K Human resource practices
%K Ibero-America
%K Happiness management
%K Self-perceived job performance
%K orgullo de marca
%K desempeño laboral autoperbido
%K prácticas de recursos humanos
%K orgulho de marca
%K desempenho laboral autorpercebido
%~ Universidad de Cádiz