%0 Journal Article 
%A Rodríguez Fernández, Leticia
%A Ennis, Grant
%T From Corporate Activism to “Dark PR:” Corporate Discourses and Their Influence on Public Opinion in the Digital Society
%D 2025
%@ 1138-3305

%U http://hdl.handle.net/10498/39021
%X From Corporate Activism to “Dark PR:” Corporate Discourses and Their In-fluence on Public Opinion in the Digital Society Traditionally   the   best-practice   corporate   communications   strategy   has  been  for  companies  to  remain  neutral  with  respect  to  social  and  political  issues.  Milton  Friedman’s  well-known  1970  article,  A  Friedman  doctrine:The social  responsibility  of  business  is  to  increase  its  profits,  famously  prescribed  that  businesses should refrain from promoting social causes, and even condemns the practice writing: “The use of the cloak of social responsibility, and the nonsense spoken in its name by influential and prestigious businessmen, does clearly harm the foundations of a free society”
%~ Universidad de Cádiz