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dc.contributor.authorAlmorza Gomar, David 
dc.contributor.authorRavina Ripoll, Rafael 
dc.contributor.authorGaliano Coronil, Araceli 
dc.contributor.authorPopescu, Cristina Raluca Gh.
dc.contributor.otherEstadística e Investigación Operativaes_ES
dc.contributor.otherMarketing y Comunicaciónes_ES
dc.contributor.otherOrganización de Empresases_ES
dc.date.accessioned2025-10-27T14:20:15Z
dc.date.available2025-10-27T14:20:15Z
dc.date.issued2025-09
dc.identifier.issn978- 3- 0343- 5242-
dc.identifier.urihttp://hdl.handle.net/10498/37624
dc.description.abstractThis chapter proposes to introduce game theory as a cross- cutting subject in university studies of economics and business given the fundamental role that game theory plays in economics. This fact is contrasted with the Nobel Prize winners in economics in recent years for their studies in game theory. This chapter introduces game theory through happiness management. We will consider a group of university students that just passed a seminary about happiness management. At this moment, we are going to present and introduce game theory. With this objective, the happiness matrix constructs to seek the maximum joint happiness, defined in the text as the optimal solution. At the same time, several axioms for solving bimatrix problems are introduced only as definitive conclusions from what they learnt about happiness management. This procedure introduces and solves known problems related to game theory. From now on, we will present the game matrix and cooperative and non- cooperative games. Ultimately, our students can move from happiness management to game theory quickly.es_ES
dc.formatapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherPeter langes_ES
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.sourceA Journey towards Happiness Management as a leitmotiv for well- being, social marketing and business success. Peter Lang, pp.61-78es_ES
dc.subjectcooperative gameses_ES
dc.subjectgame theoryes_ES
dc.subjectprisoner’s dilemmaes_ES
dc.subjectstag huntes_ES
dc.subjectfriend or foees_ES
dc.subjecteducationes_ES
dc.subjecthappiness matrixes_ES
dc.subjecthappiness managementes_ES
dc.titleGame Theory and Happiness Managementes_ES
dc.typebook partes_ES
dc.rights.accessRightsclosed accesses_ES
dc.type.hasVersionVoRes_ES


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
This work is under a Creative Commons License Attribution-NonCommercial-NoDerivatives 4.0 Internacional