RT journal article T1 Coming Together: R&D and Children's Entertainment Company in Designing APPs for Learning Early Math A1 Mera Cantillo, Carlos A1 Ruiz, Gonzalo A1 Aguilar Villagrán, Manuel A1 Aragón Mendizábal, Estívaliz Lorena A1 Delgado Casas, Cándida Inés A1 Menacho Jiménez, María Inmaculada A1 Marchena Consejero, Esperanza A1 García Sedeño, Manuel Antonio A1 Navarro Guzmán, Francisco José Ignacio A2 Psicología K1 APPs K1 early math K1 research transfer K1 spin-off K1 gamification AB Information and Communication Technologies (ICT) have an increasing influence on theway we interact, learn, and live. The increase in teaching and learning methodologiesthat are mediated by ICT in the field of education and in the domestic settingsencourages the design of new effective technological tools, supported by scientificresearch and development to improve student learning. The challenge psychology isfacing in the education field is to promote those technologies and make them availableto the education community. Technologies also would produce attractive items for usersand realistic commercial issues for businesses. This also allows an effective transferfor scientific work, providing visibility to Research and Development. In this context,the main aim of the article is to describe the process to get an agreement betweenBabyradio (a children’s entertainment company: https://babyradio.es/) and our researchteam, starting a collaborative work between two groups of people (Babyradio’s technicaldesigner and Psychologist-Engineers software designer), in order to create severaleducative applications (APPs) in the field of early mathematics cognition. The institutionalframework of the relationship of the R&D project and a children’s entertainment companyis described. The article also focuses on experience in Psychology, TechnologicalInnovation, and Entrepreneurship. In considering the efficiency of the agreement, wepresent different APPs designed for tablets and smartphone devices, adapted to thedifferent operating systems (IOS, Android, Windows). APPs are designed to instillthe cognitive fundamentals associated with early math learning for students aged 4to 7 years. The study developed after this babyradio-university enterprise agreementcontributes to the development of mathematics skills in children, aged 4–7 years, so thatthey can successfully meet the mathematics school requirements; it also contributes toencouraging a more positive attitude toward mathematics. This study also suggests howthe education system and software and educational content developers’ companieswould manage verified instructional APPs, with a more realistic commercial perspective. PB FRONTIERS MEDIA SA SN 1664-1078 YR 2019 FD 2019-01 LK http://hdl.handle.net/10498/21388 UL http://hdl.handle.net/10498/21388 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 21-sep-2026