RT journal article
T1 Cultural communication
A1 Quero Gervilla, María José
AB In the current leisure market, the concept of “beinggood” is no longer sufficient. Beyond what can or cannotbe qualified as such in the cultural environment, the marketstructure has changed in such a way that organisations whichare not capable of presenting themselves to their potentialpublic will become lost in the sea of information that floodsthe range of information on offer to consumers of culture.Developing an appropriate communication strategy is notcomplex, but it does require a profound knowledge of thepublic and its behaviour in terms of media consumption, inaddition to rigorous planning. Therein lies the importance ofmanaging and appropriately inserting communication into themarketing management department of cultural organisations.
PB Editorial UCA
SN 1577-1172
YR 2018
FD 2018
LK http://hdl.handle.net/10498/22195
UL http://hdl.handle.net/10498/22195
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 08-nov-2026