RT journal article
T1 Towards a Critical Political Economy of Indicators. Measuring and Evaluating “Alteratively” Communication, Development and Social Change
T2 Hacia una Economía Política Crítica del indicador. Medir y evaluar “alterativamente” la comunicación, el desarrollo y el cambio social.
A1 Marí Sáez, Víctor Manuel
A2 Marketing y Comunicación
AB Is a critical political economy of indicators necessary? We came to thisconclusion some years ago after analysing the indicators used to measure the socialuses of Internet (Marí, 2012). We were able to check how, in the reference reports,social and political uses of Internet took a secondary place. At the same time, analysis,practises and visions of antiglobalistic social movements were absent or invisible.It seems as if indicators had acquired a life of their own in these traditional reports,breaking away from reality –especially from the social and political dimensions ofreality–, but this autonomization process has not been accompanied by a liberationfrom the capitalistic teleology that guides it.Therefore, it was necessary –such was our approach– to repair this system ofabsences in a double sense. Firstly, through a theoretical and conceptual work, aimedto define new indicators, more “social” and “political”, that allow us to overcome ourcurrent shortcomings when measuring the citizen and social needs of the Internet.Secondly, opening up ways to overcome the reductionism of indicators conceivedunder the dominant mercantilistic logic.
PB Editorial UCA
SN 2255-3401
YR 2017
FD 2017-04
LK http://hdl.handle.net/10498/22542
UL http://hdl.handle.net/10498/22542
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 22-sep-2026