RT journal article
T1 Fashion/social advertising. What happens when fashion meets social issues.
T2 Moda/publicidad social
A1 Spalletta, Marica
A1 Ugolini, Lorenzo
K1 Fashion
K1 Advertising
K1 Social issues
K1 Self-Regulation
K1 Ethics
K1 Moda
K1 Publicidad
K1 Asuntos Sociales
K1 Autorregulación
K1 Ética
AB Fashion/social advertising (FSA) is a compositephenomenon, which involves different perspectives: onone hand, we can talk about FSA when fashion advertisingaddresses social issues; on the other hand, when socialadvertising is about fashion or goes against fashion.This paper aims to understand virtues and vices of thefashion/social advertising phenomenon through twodifferent qualitative researches founded on media contentanalysis. The first one aims to analyses how fashion/socialads talk to the public. The second one focuses on thedecisions of Italian Istituto dell’Autodisciplina Pubblicitariaabout fashion/social ads, aiming to understand when andhow fashion/social advertising doesn’t talk ethically.In respect of both the quoted perspectives, the researchshows that FSA gives rise to an effective and efficientadvertising model in terms of values, texts and practices(especially referring to the so-called “unconventional socialadvertising”). At the same time, the research highlightsthe shift between “thinking ethically” (on which FSAshould be grounded) and “talking ethically”; this shiftcauses consistent problems concerning the managementof ethical issues in Italian advertising.
PB Universidad de Cádiz
YR 2014
FD 2014-05
LK http://hdl.handle.net/10498/22645
UL http://hdl.handle.net/10498/22645
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 21-sep-2026