RT journal article
T1 Tercer Sector español ante la comunicación, el desarrollo y el cambio social
T2 Third Spanish Sector facing the Communication, Development and Social Change
A1 Ceballos Castro, Gonzalo
A2 Marketing y Comunicación
K1 Third Sector
K1 Spain
K1 communication
K1 development
K1 social change
K1 Tercer Sector
K1 España
K1 comunicación
K1 desarrollo
K1 cambio social
AB The objective of this research is to show the characteristics anddifficulties encountered by the Spanish Third Sector organizations regardingthe implementation of a Communication for Development and SocialChange. The results of the methodology of the panel of experts, held in 2016,are presented to five organizations. The results suggest that these: 1) havebeen permeable to the participatory perspective of this approach; 2) theyencounter external and internal barriers to their implementation; and,3) dialogue with local and global networks of cooperation and solidarity.The conclusions show the subsidiary character in the introduction of thisapproach in Spain (Marí-Sáez, 2013) assumed by other bordering subfields,and at the same time, different to this perspective, such as the Education fordevelopment; outline strategies to overcome barriers; and it is detected thatparticipation in networks acts as a source of experiences and strategies fromthis perspective.
PB Universidad Autonoma del Estado de Mexico
SN 1405-1435
YR 2020
FD 2020
LK http://hdl.handle.net/10498/23166
UL http://hdl.handle.net/10498/23166
LA spa
DS Repositorio Institucional de la Universidad de Cádiz
RD 08-nov-2026