RT journal article T1 An Attempt to Characterize the "3S" (Sea, Sun, and Sand) Parameters: Application to the Galapagos Islands and Continental Ecuadorian Beaches A1 Mestanza-Ramón, Carlos A1 Pranzini, Enzo A1 Anfuso Melfi, Giorgio A1 Botero, Camilo M. A1 Chica Ruiz, Juan Adolfo A1 Mooser, Alexis A2 Ciencias de la Tierra A2 HistoriaGeografía y Filosofía K1 management K1 coast K1 tourism K1 culture K1 gastronomy K1 architecture AB Sea, Sun, and Sand (3S) are relevant and determining elements for choosing a touristdestination in Ecuador, a country with about 1200 km of coast along the Pacific Ocean. This studyanalyzed the market potential of the 3S in 64 beaches, 10 located in the Galapagos and 54 inthe continental zone (of Ecuador). The methodology used was exploratory and bibliographical,complemented by a descriptive analysis. The color of the water was assessed by direct observation,sand samples were taken to a laboratory for color analysis, and information on the hours of light wasobtained from international archive data. The data obtained were compared with other world famous3S tourism destinations. The Galapagos had the best results, with attractive white sand beaches, seablue water color, and an elevated sunshine time; meanwhile, the continental zone presented poorbeaches with dark sand and unattractive water color. To strengthen 3S tourism, managers shouldwork on the enhancement of complementary aspects such as culture, gastronomy, and architecture,promoting the creation of new coastal tourist routes and destinations. PB MDPI SN 2071-1050 YR 2020 FD 2020-04 LK http://hdl.handle.net/10498/23171 UL http://hdl.handle.net/10498/23171 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 08-nov-2026