RT journal article T1 Happiness and Cultural Tourism: The Perspective of Civil Participation A1 Sanagustín-Fons, M. Victoria A1 Tobar-Pesantez, Luis-Bayardo A1 Ravina Ripoll, Rafael A2 Organización de Empresas K1 sustainable tourism K1 cultural tourism K1 individual and social happiness perception K1 civil society associations AB In this research we analyze links between happiness and cultural tourism, taking the European Holy Grail Route in Spain as a cultural tourist product. Questions that arise are, among others, can cultural tourism generate understanding and social cohesion? Consequently, can it also mean increasing the happiness of both tourists and the host population? How and what can be learned from cultural tourism as a peaceful social process? Specifically, a qualitative approach was made in which we conducted semi-structured interviews with people belonging to civil society associations linked to the route. An analysis of the narratives (from the interviews) through the grounded theory was carried out. Improved individual reasons for happiness and social cohesion as a result of positive significant experiences are observed in the first step of results, and an exportable Decalogue of social behavior in cultural tourism experiences is presented and evaluated by the interviewees and shown as a research proposal. PB MDPI SN 2071-1050 YR 2020 FD 2020-04 LK http://hdl.handle.net/10498/23172 UL http://hdl.handle.net/10498/23172 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 10-nov-2026