RT bachelor thesis
T1 Conceptual and comparative analysis of the competitive advantages in family firms: The case of Mercadona
T2 Análisis conceptual y comparativo de las ventajas competitivas en las empresas familiares: El caso de Mercadona
A1 Leal García, Alberto
A2 Organización de Empresas
K1 family firm
K1 Mercadona
K1 competitive advantage
K1 familiness
AB In order to realize the importance and the prominence of family firms around the world, this project has been carried out. For this purpose, relevant data from recognized institutions and authors has been gathered. Without doubts, family firms differ from nonfamily firms in several aspects: long term performance, organizative structure and competitive advantages. In order to extract accurate and visible conclusions, the project compares constantly family firms characteristics with respect to nonfamily firms. At the end of the end-of-degree work, there is located a practical case of Mercadona so as to ensure the kwnoledge provided and the comprehension of the contents.
YR 2020
FD 2020
LK http://hdl.handle.net/10498/23567
UL http://hdl.handle.net/10498/23567
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 21-sep-2026