RT journal article
T1 Communication as a Strategy to Promote Sports and Health Activities Designed for Adolescents
A1 Fernández Martínez, Antonio
A1 Pérez Ordás, Raquel
A1 Nuviala Nuviala, Román
A1 Aznar, Mónica
A1 Porcel Gálvez, Ana María
A1 Nuviala Nuviala, Alberto
A2 Didáctica de la Educación FísicaPlástica y Musical
K1 adolescents
K1 sports and health services
K1 communication
K1 satisfaction
K1 future intentions
AB Physical activity reduces the risk of developing noncommunicable diseases and improves quality of life, providing health benefits for present and future generations. This is especially relevant for adolescents. Educational institutions are promoters of healthy habits through the organisation of different activities such as extracurricular sports programmes. These activities increase the rates of sports practice among adolescents. The literature shows that the perceived quality of sports and health services is an antecedent of users' behavioural intentions. The aim of this paper is to find out whether communication from educational/sports organisations influences adolescents' intentions to continue engaging in physical activity. A total of 1080 students participated, with a mean age of 13.76 +/- 1.39 years, 34.1% of whom were girls. Tests were conducted to verify the validity and reliability of the model that relates communication with value, satisfaction, and future intentions. Tests were conducted to verify the validity (average variance extracted was between 0.754 and 0.583) and reliability (composite reliability was between 0.925 and 0.813) of the model that relates communication with value, satisfaction, and future intentions. Confirmatory analyses and factor invariance tests were performed. The results revealed that communication is an antecedent of value, satisfaction, and future intentions. In conclusion, communication is a good strategy to consolidate sporting habits in both male and female adolescents.
PB MDPI
SN 1660-4601
YR 2020
FD 2020-07
LK http://hdl.handle.net/10498/23575
UL http://hdl.handle.net/10498/23575
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 13-nov-2026