RT journal article
T1 Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age
A1 Fernández-Martínez, Antonio
A1 Haro González, Mónica
A1 Nuviala Nuviala, Román
A1 Pérez-Ordás, Raquel
A1 Nuviala Nuviala, Alberto
A2 Didáctica de la Educación FísicaPlástica y Musical
K1 female users
K1 age
K1 fitness
K1 loyalty
K1 adherence
AB Physical activity is an important tool for promoting women's health. Increasing adherence to physical activity is a challenge for governments and private entities. One of the main objectives of the fitness sector is to build customer loyalty. Their behavioural intentions according to gender and age may be a determining factor. The aim of this study was to establish a model that relates the fitness centre's quality as perceived by female customers, these customers' future intentions, satisfaction, and age. A total of 745 women participated in this study, with a mean age of 32.97 +/- 14.11, divided into three age groups. A confirmatory analysis, a factor invariance analysis, and a multi-group analysis were conducted to verify the validity and reliability of the model. The results revealed that quality is an antecedent of both perceived value and satisfaction in the three age groups. Perceived value is a precursor of satisfaction, except in the group of women over 45 years old. The only antecedent to adaptation to price is quality, except in the older age group. Finally, perceived value was found to be related to adaptation to price. These results will facilitate the development of strategies to promote physical activity among women according to their age
PB MDPI
SN 1660-4601
YR 2020
FD 2020-08
LK http://hdl.handle.net/10498/23641
UL http://hdl.handle.net/10498/23641
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 15-nov-2026