RT journal article T1 Do Products Respond to User Desires? A Case Study. Errors and Successes in the Design Process, under the Umbrella of Emotional Design A1 Alonso García, María A1 Pardo Vicente, Miguel Ángel A1 Rodríguez Parada, María Lucía A1 Moreno Nieto, Francisco Daniel A2 Ingeniería Mecánica y Diseño Industrial K1 product design K1 design processes K1 perception K1 user behaviour K1 evaluation AB This article introduces a methodological approach to the evaluation of different industrial products according to Norman's approach and dimensions, focusing on a specific case study. The study also shows different possibilities to guide industrial designers during the design process in order to create products with high emotional value. For those, the case study was done with 330 target specific users, submitting nine prototypes (designed for different targets) to the user experience evaluation and product perception analysis. The evaluated proposals were selected from a total of 45. The results show the visceral, behavioural and reflective levels perceived by those users to whom each product is intended, as well as the target deviation within the design process. In this sense, the emotional response reveals the asymmetric character of perception according to Norman's dimensions. PB MDPI SN 2073-8994 YR 2020 FD 2020-08 LK http://hdl.handle.net/10498/23830 UL http://hdl.handle.net/10498/23830 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 06-nov-2026