RT journal article
T1 Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram
A1 López Chao, Vicente
A1 López Pena, Vicente
A2 Ingeniería Mecánica y Diseño Industrial
K1 architecture
K1 architectural graphics
K1 building
K1 built environment
K1 culture
K1 drawing
K1 representation
K1 visual balance
AB Image-based social networks are environments where users share their photographs and involuntarily contribute to evolve and to spread the meaning of things. For this reason, it is essential to use this source of information to determine how people perceive cultural heritage, specifically building heritage. These interactive spaces have a visual component that is essential to understand users' perception of heritage architecture and that may also influence the dissemination of images. This research aims to describe the social concept of architectural heritage on Instagram and to explore whether the aesthetic appeal resources influence its dissemination. Images indexed to the hashtag #patrimonioarquitectonico (Spanish language version of #architecturalheritage) were collected for the period of three months (n = 180 images). A graphical and observational analysis was performed on categories of four variables of aesthetical appeal: human dimension, color, linear perspective and aesthetical quality. Subsequently, descriptive, cross-tabulation and variance analyses were applied. The findings have proven that regular users share a fairly heterogeneous vision of building types concerning architectural heritage, and that there are stakeholder accounts that could be altering their meaning due to strategies to protect residential areas. The paper describes how the aesthetic appeal variables add meaning to the social perception of the building heritage and which ones statistically influence its dissemination in terms of likes and engagement on Instagram.
PB MDPI
SN 2075-5309
YR 2020
FD 2020-12
LK http://hdl.handle.net/10498/24350
UL http://hdl.handle.net/10498/24350
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 12-nov-2026