RT journal article
T1 Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis
A1 Sánchez-Núñez, Pablo
A1 Cobo Martín, Manuel Jesús
A1 Vaccaro, Gustavo
A1 Peláez, José Ignacio
A1 Herrera-Viedma, Enrique
A2 Ingeniería Informática
K1 Bibliometrix
K1 consumer behaviour
K1 consumer psychology
K1 consumer neuroscience
K1 H-index
K1 highly cited papers (HCPs)
K1 scientometrics
K1 science mapping analysis
K1 SciMAT
AB Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area ofneuroscience with an extensive background in scientific publications. Thus, the present study aims toidentify the highly cited papers (HCPs) in this research field, to deliver a summary of the academicwork produced during the last decade in this area, and to show patterns, features, and trends thatdefine the past, present, and future of this specific area of knowledge. The HCPs show a perspectiveof those documents that, historically, have attracted great interest from a research community and thatcould be considered as the basis of the research field. In this study, we retrieved 907 documents andanalyzed, through H-Classics methodology, 50 HCPs identified in the Web of Science (WoS) duringthe period 2010–2019. The H-Classic approach offers an objective method to identify core knowledgein neuroscience disciplines such as neuromarketing, consumer neuroscience, and neuroaesthetics. Toaccomplish this study, we used Bibliometrix R Package and SciMAT software. This analysis providesresults that give us a useful insight into the development of this field of research, revealing thosescientific actors who have made the greatest contribution to its development: authors, institutions,sources, countries as well as documents and references.
PB MDPI
SN 2076-3425
YR 2021
FD 2021-05
LK http://hdl.handle.net/10498/25202
UL http://hdl.handle.net/10498/25202
LA eng
NO This work was supported by the Programa Operativo FEDER Andalucia 2014-2020 under Grant UMA 18-FEDERJA-148.
DS Repositorio Institucional de la Universidad de Cádiz
RD 13-nov-2026