RT bachelor thesis
T1 Intertextuality and Fairy Tales in Advertising
A1 Rodríguez Pinto, Cristina
A2 Filología Francesa e Inglesa
K1 advertising
K1 fairy tales
K1 intertextuality
K1 Relevance Theory
AB The phenomenon of intertextuality is recurrent not only in literature, but it is also important inother fields such as advertising because it makes both the advertisement and the product moreattractive for consumers. One of the most remarkable ways in which intertextuality is put intopractice is through fairy tales. Since human life began, stories surrounded by magic, with fairygodmothers and magical objects have been told from generation to generation. These storieshave been part of our teachings and values, which we still have nowadays, and have beentransferred to different fields such as advertising. To analyse fairy tales’ intertextuality is a veryinteresting topic because these stories continue to play an important role in the lives of adults,teenagers, and children. In this degree final project, we will research fairy tales’ intertextualityin print advertising. We will study the effect of this intertextuality on the interpretation ofadvertisements and Relevance Theory will help us to explain the effects that are produced inthe interpretive process.
YR 2022
FD 2022-01-22
LK http://hdl.handle.net/10498/26337
UL http://hdl.handle.net/10498/26337
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 07-nov-2026