RT journal article
T1 The Role of Women in Business English Textbooks (1970s-2010s)
A1 Vázquez Amador, María
A1 Lario de Oñate, M. Carmen
A2 Filología Francesa e Inglesa
K1 Business English
K1 textbooks
K1 women
K1 representation
K1 female professions
K1 professional categories
AB Business English textbooks help students learn not only the language used in theworld of business but also about the organizational structure of different companiesas well as interaction in the workplace. This research examines the evolution of theprofessional role of women in Business English textbooks in the last fifty years. Forthis purpose, we analyzed thirty-five Business English textbooks published betweenthe 1970s and the 2010s. Firstly, we recorded the different jobs done by womenincluded in these books and classified them in four different occupational groups:managers, professionals, technicians, and clerks. As expected, the number of jobsheld by women in these textbooks gradually increased over time although there hasbeen likewise a remarkable decrease in clerical jobs as managerial and professionaljobs experienced a simultaneous increase; the incidence of female technicians wasconsistently low. Regarding female representation in textbook pictures, whereas inthe 1970s women were depicted in traditional female roles, we can observe howthey are progressively portrayed in managerial positions. Furthermore, theirvisibility in general increased noticeably over the years. On the other hand, therepresentation of actual businesswomen in textbooks as case studies or part ofreading comprehension exercises is quite limited.
PB University of Belgrade
SN 2334-9050
YR 2022
FD 2022
LK http://hdl.handle.net/10498/27051
UL http://hdl.handle.net/10498/27051
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 10-nov-2026