RT journal article
T1 The effect of the wine tourism experience
A1 Gómez Carmona, Diego
A1 Paramio Leiva, Alberto
A1 Cruces Montes, Serafín Jesús
A1 Marín Dueñas, Pedro Pablo
A1 Aguirre Montero, Alexander
A1 Romero Moreno, Antonio Francisco
A2 Marketing y Comunicación
A2 Organización de Empresas
A2 Psicología
K1 Attitude towards wine
K1 Loyalty to wine
K1 Tourist segmentation
K1 Wine attributes
K1 Wine tourism experience
AB The international promotion of wine routes is leading to a growing demand for wine tourism activities. More and more tourists are choosing wine tourism as an option when planning their trips. Although the data are encouraging, little is known about the effect that these tourist activities have on wine consumers. This paper shows the effect of the wine tourism experience on a group of consumers. Through an analysis of variance, the results show that by increasing the wine tourism experience, consumers improve their attitudes towards wine, their evaluation of extrinsic and intrinsic attributes and their loyalty towards different wines. In addition, segmentation according to the level of wine tourism experience can help wine marketers to understand their potential audience and market orientation
PB Elsevier
SN 2212-571X
YR 2023
FD 2023-06-03
LK http://hdl.handle.net/10498/28968
UL http://hdl.handle.net/10498/28968
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 10-nov-2026