RT journal article T1 Predictores psicológicos del bienestar subjetivo de los emprendedores mexicanos T2 Determinants of the subjective well-being of entrepreneurs A1 González Peña, Anais Estefanía A1 Sánchez-Tovar, Yesenia A1 Ravina Ripoll, Rafael A1 Tobar-Pesantez, Luis-Bayardo A2 Organización de Empresas K1 Well-being K1 psychological capital K1 personality traits K1 Mexican entrepreneurs AB The study of the subjective well-being of entrepreneurs has gained importance in recent decades, being analyzed from the economic and psychological area to explain the factors that promote and condition it. The objective of this article is to determine the impact of personality traits and psychological capital on the well-being of Mexican entrepreneurs. To achieve this objective, a quantitative study was carried out, analyzing business entrepreneurs in a region of northern Mexico with a sample of 319 entrepreneurs. The statistical analysis was carried out using a structural equation model in PLS. The main results reveal that the personality traits that promote the subjective well-being of Mexican entrepreneurs from the north of the country are openness, conscientiousness and neuroticism, as well as psychological capital. This work provides evidence to the academic society and those linked to the business environment about the psychological characteristics that favor the well-being of entrepreneurs PB Revista Venezolana de Gerencia SN 1315-9984 YR 2023 FD 2023-11-27 LK http://hdl.handle.net/10498/31247 UL http://hdl.handle.net/10498/31247 LA spa DS Repositorio Institucional de la Universidad de Cádiz RD 09-nov-2026