RT journal article T1 The Strategic Change of the Accountant's Roles: A Theoretical Approach A1 Romana, Fernando A1 Guillen Gestoso, Carlos A1 González Fernández, Silvia María A1 Ávila Forero, Antonia A2 Psicología K1 Algorithms K1 Accounting K1 Certified Accountants K1 Artificial Intelligence K1 Learning Machines AB Based on the premise that technology has changed the way in which the Accounting profession is exercised, it becomes relevant to understand the challenges that Certified Accountants face when using artificial intelligence. Smart technologies have enormous potential as tools at the service of accounting and the preparation of financial and non-financial information for decision making, however, they also affect the practice of the profession, which legitimizes concerns about the evolution of the profession and the need to assume new functions. The greater the incorporation of technology in companies, the more and better skills accounting professionals will need to ensure to show their relevance and ability to add value. This rapidly evolving scenario requires a real change in the accountant's functions, but also the possibility of emerging new opportunities. Thus, the present research proposal consists of a descriptive study with a quantitative and qualitative component and aims to analyse the potential use of artificial intelligence in accounting, and its consequent impact on the functions of the accountant. PB International Journal of Current Research and Academic Review SN 2347-3215 YR 2024 FD 2024-03-20 LK http://hdl.handle.net/10498/31669 UL http://hdl.handle.net/10498/31669 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 21-sep-2026