RT journal article
T1 Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media
A1 Garrido, Felipe
A1 Alvarez, Alexandra
A1 González Caballero, Juan Luis
A1 Garcia, Pilar
A1 Couso, Beatriz
A1 Iriso, Isabel
A1 Merino, Maria
A1 Raffaeli, Genny
A1 Sanmiguel, Patricia
A1 Arribas, Cristina
A1 Vacaroaia, Alex
A1 Cavallaro, Giacomo
A2 Estadística e Investigación Operativa
K1 influencer
K1 Instagram
K1 Instamoms
K1 kids
K1 marketing
K1 sharenting
K1 social media
AB There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three times a week, to describe the representation of influencers’ children in the posts shared by them, as well as their role in the Instamoms’ marketing. A total of 192 evaluations of the profiles were performed in the study period. The average number of children exposed by an Instamom was three, generally preschoolers and schoolchildren. The children appear in a context of the family home and accompanied by their mother. The type of advertising that accompanies the appearance of underage children is usually women or children’s clothing, but also food products, leisure, etc. Appearance of children in the posts had a statistically significant influence on followers measured by the number of likes. Results provided the identification of two Instamom clusters with differentiated behaviors in relation to appearance of children in posts. It is important to involve Social Pediatrics in the protection of the privacy and interests of children given the increase in sharenting. The authors believe that there are concerns about their explicit consent to public exposure from early childhood and about the medium and long-term effect that this may have on their future well-being.
PB MDPI
SN 1661-7827
YR 2023
FD 2023-01-30
LK http://hdl.handle.net/10498/31706
UL http://hdl.handle.net/10498/31706
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 11-nov-2026