RT journal article T1 ARTIFICIAL INTELLIGENCE AND THE STRATEGIC CHANGE OF THE ACCOUNTANT'S ROLES: A THEORETICAL APPROACH A1 Acabado Romana, Fernando A1 Guillen Gestoso, Carlos A1 González Fernández, Silvia María A1 Morais Santos, António A2 Psicología K1 human factor K1 organization K1 organizational change K1 resistance K1 management AB Based on the premise that technology has changed the way in which the Accounting profession is exercised, it becomes relevant to understand the challenges that Certified Accountants face when using artificial intelligence.The greater the incorporation of technology in companies, the more and betterskills accounting professionals will need to ensure to show their relevance and ability to add value.This rapidly evolving scenario requires a real change in the accountant's functions, but also thepossibility of emerging new opportunities. Thus, the present research proposal consists of adescriptive study with a quantitative and qualitative component and aims to analyse the potentialuse of artificial intelligence in accounting, and its consequent impact on the functions of theaccountant.The quantitative component will be supported by a questionnaire addressed toCertified Accountants, while the qualitative component will be supported by an interview guide andwill have the purpose of collecting comments on the proposed objective, as well as on the resultsobtained in the quantitative analysis. PB Economics and Finance SN 2754-6209 YR 2023 FD 2023-09-08 LK http://hdl.handle.net/10498/31738 UL http://hdl.handle.net/10498/31738 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 21-sep-2026