RT journal article
T1 Dynamic firm performance: Entrepreneurship, knowledge, social media, customer relationship management, environment
A1 Ravina Ripoll, Rafael
A1 Siddiqui, Faiza
A1 Yusheng, Kong
A1 Aden, Abdiaziz S.
A2 Organización de Empresas
K1 entrepreneurial orientation
K1 firm performance
K1 knowledge-based dynamic capacities
K1 customer relationship management
K1 social media use
K1 environmental dynamism
AB Purpose: This article establishes a connection between entrepreneurial orientation(EO) and firm performance, exploring the mediating effects of knowledge-based capabilities(KBC), social media use capabilities (SMUCs) and customer relationship managementcapabilities (CRMCs), with moderation by environmental dynamism (ED). Utilisingthe resource-based view (RBV) framework and a mediation moderation model, theresearch empirically explores these connections.Design/methodology/approach: Data were gathered via a survey from 900 listed firms inEthiopia and China, spanning manufacturing and service industries. The questionnaireunderwent translation into Chinese and Amharic from English. A quantitativeapproach, utilising convenience sampling for survey distribution, was employed. SPSS24 software facilitated mediation analysis, revealing no concerns related to discriminantvalidity.Findings/results: The findings affirm the positive impacts of EO on KBC, SMUC and CRMCin China, while only on SMUC in Ethiopia. In addition, a positive mediation of KBC,SMUC and CRMC between EO and firm performance. Additionally, ED moderated the linkbetween SMUC, CRMC and firm performance.Practical implications: Our study recommends that policymakers and managers shouldinvest in training programmes and information technology, organising workshops to educatestaff on the effective use of social media tools. This investment holds substantial potential fordynamically transforming business models, processes and customer trends.Originality/value: This study adds to the current body of knowledge by exploring EO-firmperformance correlation, incorporating the mediating effects of KBC, SMUC and CRMCwhile considering the moderating influence of ED.
PB AOSIS
SN 2078-5585
YR 2024
FD 2024-04-08
LK http://hdl.handle.net/10498/31758
UL http://hdl.handle.net/10498/31758
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 10-nov-2026