RT journal article
T1 A multimodal analysis for an updated vision of women in music videos
A1 Sánchez-Vizcaíno, María-Carmen
A1 Cancelas Ouviña, Lucía Pilar
A1 Fonseca-Mora, M.Carmen
A2 Didáctica de la Lengua y la Literatura
K1 Gender inequality
K1 Human rights
K1 Multimodality
K1 Music videos
K1 Sexism
K1 Women's objectification
AB A democratic society is characterised by the respect accorded to the dignity and rights of all its members. These values are also transmitted by high-consumption media cultural products such as music videos. This article discusses the representation of women in music videos published in Spanish on music broadcast platforms in 2019 in order to observe the multimodal discourses to which our society is exposed. After identifying a total of 4197 videos, 47 of the highest emission frequencies were extracted. Using the qualitative data analysis programme ATLAS.ti, narrative, linguistic and visual resources, as well as cinematographic components, were analysed. The results reveal clear attacks on female dignity. Normalised sexist violence is observed in songs on the Hispanic market, where women are commodified as sexual objects on both audiovisual and linguistic levels. Hierarchical relationships are also shown, which position women on an inferior plane. In conclusion, commercial channels broadcast music videos from the Hispanic market that violate feminine dignity.
PB OberCom
SN 1646-5954
YR 2023
FD 2023
LK http://hdl.handle.net/10498/31957
UL http://hdl.handle.net/10498/31957
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 10-nov-2026