RT journal article
T1 Transparency in the Andalusian elections of 2022. Analysis and evaluation of the websites of political parties in electoral campaigns
T2 La transparencia en las elecciones andaluzas de 2022. Análisis y valoración de las páginas web de los partidos políticos en campaña electoral
A1 Pérez Escolar, Marta
A1 Alcaide Pulido, Purificación
A1 Tapia Frade, Alejandro José
A2 Marketing y Comunicación
K1 Electoral campaign
K1 political communication
K1 Andalusian elections
K1 political parties
K1 transparency
AB The websites of political parties become a particularly active tool during electoral  campaigns.  The  main  objective  of  this  work  is  to  evaluate  the  transparency of the websites of the six main Andalusian parties –PSOE, Partido  Popular,  Ciudadanos,  Adelante  Andalucía,  VOX  and  Unidas  Podemos–  during  the  2022  electoral  precampaign.  The  methodology  of  this  research  was  divided  into  two  phases:  (1)  descriptive  analysis  of   the   official   websites   using   SimilarWeb;   (2)   content   analysis   to   determine  these  platforms’  transparency  index.  The  obtained  results  reveal  that  there  is  no  relationship  between  the  web  transparency  of  Andalusian  political  parties  and  the  vote.  The  left-wing  parties  are  the  most transparent on their web portals; however, during the elections of 2022  and  2018,  they  decreased  their  representation  in  the  Andalusian  Parliament.  In  addition,  it  is  paradoxical  that  no  party  has  thus  far  adapted   its   website   to   people   with   disabilities   even   though   social   inclusion  –within  the  framework  of  the  2030  Agenda–  remains  one  of  their electoral promises.
PB doxa.comunicación
SN 1696-019X
YR 2023
FD 2023-07-01
LK http://hdl.handle.net/10498/32228
UL http://hdl.handle.net/10498/32228
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 12-nov-2026