RT journal article
T1 Strategic Orientation and New Product Development Performance of Academic Spin-Offs: The Importance of Team Cohesion and Team Heterogeneity
A1 Soetanto, D.
A1 Franco Leal, Noelia
A1 Larty, J.
A2 Organización de Empresas
K1 Academic spin-offs
K1 Cohesion
K1 Commercialization
K1 Heterogeneity
K1 New product development (NPD)
K1 Team
AB Prior studies have highlighted the importance of team heterogeneity and team cohesion in supporting academic spin-offs during their commercialization activities. However, there has been little insight into the role of strategic orientation, namely speed to market and product performance, in moderating the relationship between team characteristics and market performance in the new product development process. From the analysis of 105 academic spin-offs, this article suggests that team heterogeneity is more likely to support a strategic orientation focusing on product performance, whereas team cohesion supports both speed to market and product performance. This article provides both theoretical and practical recommendations for managing academic spin-offs for the development of new products, especially highlighting the importance of building a heterogeneous team while at the same time maintaining cohesion among team members.
PB Institute of Electrical and Electronics Engineers Inc.
SN 1558-0040
YR 2024
FD 2024
LK http://hdl.handle.net/10498/32679
UL http://hdl.handle.net/10498/32679
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 09-nov-2026