RT journal article
T1 Evolution of the impact of social media in hospitality: A bibliometric analysis
A1 Sánchez Jiménez, Miguel Ángel
A1 Gómez Carmona, Diego
A1 Moral Moral, María
A2 Marketing y Comunicación
K1 Social media
K1 Hospitality
K1 Bibliometric analysis
K1 Web of science
K1 SciMAT
AB The emergence and rise of social media have affected how companies address consumers, taking particularrelevance in some sectors, such as hospitality. Despite this importance in the research literature, there needs to bemore delimitation and understanding of social media’s impact, specifically in the hospitality sector. Thus, thispaper objective to learn about the evolution of social media research in hospitality and identify the main themesof interest in this research field. To this end, bibliometric analysis has been carried out using SciMAT software of985 papers published from 2009 to March 31, 2023, on the Web of Science (WoS) platform referring to thisresearch field. The main results show the relationship between user-generated and shared content and consumersatisfaction, particularly relevant to the hotel sector. In management and marketing in the hospitality sector, thefocus on innovation and the implementation of new destination-oriented technologies stand out. It is also worthmentioning the relevance of engagement oriented to social networks related to the experiences and behaviour ofconsumers.
SN 2212-571X
YR 2024
FD 2024-02-21
LK http://hdl.handle.net/10498/32740
UL http://hdl.handle.net/10498/32740
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 07-nov-2026