RT journal article
T1 Women's representation in surf video games: A stereotyped, objectified and romanticized portrayal
T2 La representación de la mujer en los videojuegos de surf: Una representación estereotipada, cosificada y romantizada
A1 Sanz-Marcos, Paloma
A1 Meléndez González-Haba, Guadalupe
A2 Marketing y Comunicación
K1 sexist stereotypes
K1 image of women
K1 gender inequality
K1 video games
K1 surfing
K1 surf
AB This paper examines the relationship between the video game industry and sports. These twodisciplines traditionally contribute to the perpetuation of stereotypes that create a reality aroundwomen based on inappropriate assumptions, which are generally interpreted from a masculinizedperspective. Taking surfing as an example, a sport associated with a markedly masculineenvironment, this paper aims to investigate how women surfers are portrayed in order to show howthe representations of women’s identity as surfers are represented in the video game. A mixedmethod is proposed which aims to gather information from two distinct perspectives: that of theparticipant and the communicative aspect. The analyzed video game highlights a masculinized,sexualized and romanticized stereotype of women. It is emphasized that a specific style of womensurfers is characterized by an objectified character stripped of any discernable sports relatedattributes, thereby establishing a potential relationship between the representation of women in thevideo game and its influence on women’s identity as sports subjects. The gender gap between menand women extends beyond the field of sports, causing a substantial impact on both industries.
PB SAge
SN 1012-6902
YR 2024
FD 2024-07-22
LK http://hdl.handle.net/10498/32987
UL http://hdl.handle.net/10498/32987
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 12-nov-2026