RT journal article
T1 Business readiness for dual transformation: an analysis of business capabilities for digital and sustainable transformation
A1 Encinas Grijalva, María del Socorro
A1 Olivieri Sangiacomo, Flavio Arturo
A1 Galván-Vela, Esthela
A1 Ravina Ripoll, Rafael
A2 Organización de Empresas
K1 Digital transformation
K1 Sustainable transformation
K1 Organisational strategies
AB In a dynamic business environment, the convergence of Digital Transformation and Sustainable Transformation hasemerged as a comprehensive strategy for companies seeking to thrive in the modern era. For this transformation tosuccessfully develop, the appropriate conditions must be present to carry out a process of digitisation and sustainability.Therefore, this research aimed to identify the readiness level of companies established in the city of Tijuana, Mexico, toadopt a dual transformation process. An analysis of the diferent digital and sustainable transformation models was carried out, and a self-diagnosis model was designed. Then, a quantitative instrument was applied to a sample of 148 small,medium and large companies in Tijuana between 2022 and mid-2023. The analysis consisted of a descriptive analysis ofthe data and a correlation analysis. It concludes that the elements that most explain the dual transformation are strategy,culture, organisational and technical capabilities. Likewise, the related factors are defnition and communication, alignment, and scope of the objectives within the strategy; change management, knowledge and collaboration in the culture;within the organisation: leadership, processes and organisational structure; and fnally in the technical capabilities datamanagement, training and systems integration. The results of this research allowed us to identify and propose strategies to implement the dual transformation and increase the scalability and competitiveness of the adopting companies
PB Springer Nature
SN 2662-9984
YR 2024
FD 2024-07-25
LK http://hdl.handle.net/10498/33057
UL http://hdl.handle.net/10498/33057
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 09-nov-2026