RT journal article
T1 Visual Identity of Contemporary Art Museums on Facebook, Instagram and WebA Comparative Analysis
A1 López-Iglesias, Matías
A1 Tapia Frade, Alejandro José
A1 Carreño Villada, José Luis
A2 Marketing y Comunicación
K1 Contemporary Art
K1 Internet
K1 Museums
K1 Social Networks
K1 Visual identity
K1 Web
AB Analysis of the visual identity of 40 contemporary art museums, observing their digital presence. 27 characteristic variables of the Se icon were identified, contrasting its visual presence on social networks and the web. The main results indicate the majority use of logos and imagotypes, with a rectangular archetype and non-figurative iconicity. Black monochrome predominates. The typography being composed, with simple tracking, in bold, dry wood fonts. The coherence and consistency of the visual identity is concluded, in the different digital platforms analyzed, with slight variations in the use of negatives and chromatography.
PB VisualCOM Scientific Publications
SN 2695-9631
YR 2024
FD 2024
LK http://hdl.handle.net/10498/33894
UL http://hdl.handle.net/10498/33894
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 12-nov-2026