RT journal article T1 The action-oriented approach through adidactic experience of oralisation of written informative texts from the media T2 El enfoque orientado a la acción a través de una experiencia didáctica de oralización de textos escritos informativos de los medios de comunicación A1 Cos Ruiz, Francisco Javier de A2 Filología K1 communicative skills K1 orality K1 writing K1 media K1 information andcommunication technologies K1 reading comprehension K1 oral expression K1 discursive genres AB Introduction: This paper explains the genesis, development and compilation of the results of a didactic experience carried out as a teaching innovation project for the sole Spanish language subject in Advertising and Public Relations, a degree course at the University of Cadiz. Methodology: By working in pairs or in groups of three, a written source text (a news item from the written press) has been transformed into a written text but ready to be communicated orally. Results: It is an activity for the development and evaluation of students’communicative competence in the Spanish language.It is either the linguistic elaboration and execution and video recording of a short series of television news, or the realization of an audiovisual interview and its conversion into a written one. Discussions: On the one hand, there has been oralization of a written text of an informative nature; on the other, there has been a transition fromlistening comprehension to written expression. Conclusions: The field of use of the language is that of the media.In both cases, news and prepared interview, a real communicative situation is staged in an audiovisual media that represents, in its first option, a situation of non-spontaneous speech. PB EPSIR SN 2529-9824 YR 2024 FD 2024-09-04 LK http://hdl.handle.net/10498/34150 UL http://hdl.handle.net/10498/34150 LA eng NO Departamento de Filología (Universidad de Cádiz) DS Repositorio Institucional de la Universidad de Cádiz RD 12-nov-2026