RT journal article T1 Edible innovations: Testing the WOW impact of 3D printed chocolate packaging A1 Rodríguez Parada, María Lucía A1 Rosa Silva, Sergio de la A1 Sánchez Salado, Jesús A1 Pieter, Desmet A1 Pardo Vicente, Miguel Ángel A2 Ingeniería Mecánica y Diseño Industrial K1 Product design K1 3D printing K1 Customization K1 User experience K1 3D food printing K1 Consumer attitudes AB 3D food printing is an emerging processing technology with a profound impact on both the food industry and consumer experiences. It currently makes it possible to process a wide range of food materials into custom-designed and safe-to-consume 3D printed foods. One notable application lies in the creation of customized, fully edible packaging using ingredients that are safe for human consumption. The study presented in this paper examined consumer attitudes and emotions to 3D printed edible packaging in gastronomic experiences, comparing a milk chocolate snack served in a fully 3D printed edible chocolate packaging to one served in a traditional ceramic packaging. The results show that compared to the ceramic packaging, the edible packaging elicits higher levels of surprise, fascination, and desire, thereby increasing the overall positive consumer experience by more than 10 %. Part of this work aims to familiarize consumers with this innovative type of 3D food, demonstrating its relevance and potential to the food industry. The findings contribute to understanding consumer attitudes towards 3D printed foods and suggest a new potential field of research establishing a path to strengthen its common application in gastronomy. SN 1873-6343 YR 2025 FD 2025-02 LK http://hdl.handle.net/10498/34421 UL http://hdl.handle.net/10498/34421 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 08-nov-2026