RT journal article
T1 Video materials as a persuasive strategy in tourism discourse
A1 Zakharova García, Ganna
A2 Filología Francesa e Inglesa
AB Tourism promotional videos are essential elements for attraction and seduction; theyare trigger elements to tourists. This solution for web marketing engages and convinces potentialtourists to book a tourism product. Embedding video materials into a website provides usefulinformation, creates different feelings in viewers, and helps them finalize their decisions. Thepresent article discusses video solutions for health tourism websites used to allure potential tourists.It reviews the influential elements of persuasive tourism marketing videos. The article highlightshow these components as persuasive strategies of tourism promotional materials can influencethe decisions of tourism websites’ users. The result section provides the real examples ofdeployment of the mentioned technique to convince the audience of the website of the “Karpaty”resort (Ukraine). This technique is worth attention as it plays an important role in the promotionof tourism services. The data collection of this study will provide updated information in relationto the rhetoric of tourism.
SN 1995-042X
YR 2021
FD 2021-07-12
LK http://hdl.handle.net/10498/35041
UL http://hdl.handle.net/10498/35041
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 14-nov-2026