RT journal article
T1 The collective labour agreement as a key tool for driving corporate social responsibilitybanking sector analysis
T2 La negociación y el convenio colectivo como herramientas claves para el impulso de la responsabilidad social: análisis en el sector bancario
A1 Biedma Ferrer, José María
A1 López Fernández, Macarena
A1 Romero Fernández, Pedro Miguel
A2 Organización de Empresas
K1 corporate social responsibility
K1 labour relations
K1 human resources
K1 socially responsible practices
K1 collective labour agreement
K1 collective bargaining
K1 responsabilidad social corporativa
K1 función de recursos humanos
K1 relaciones laborales
K1 prácticas socialmente responsables
K1 convenios colectivos
K1 negociación colectiva
AB In this paper we focus on the role of the human resources department, specifically in the area of labour relations, analysing how collective bargaining and collective agreement can be key mechanisms for the development of corporate social responsibility (CSR) through the incorporation of CSR practices that can currently be found in different instruments and documents of organizations (i.e., equality plans, codes of conduct, annual reports, etc.), but not in collective labour agreements. Results are shown for Santander Bank (SB) and Bilbao Vizcaya Argentaria Bank (BBVA) because they are two of the main players in the Spanish financial sector. The results indicate that both groups are involved with the development of CSR policies; however, these practises are not spelled out in their collective agreements. It is argued that a CSR policy could be an incentive that would allow firms to attract, retain, and motivate their employees and gain a source of competitive differentiation thanks to the binding force of the collective agreement.
PB Institute of Applied Business Economics
SN 1131-6837
YR 2017
FD 2017
LK http://hdl.handle.net/10498/35364
UL http://hdl.handle.net/10498/35364
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 09-nov-2026