RT journal article
T1 Unicanvas: Exploring a tool for strategic management
A1 Segundo Gallardo, Julio
A1 Fernández Alles, María de la Luz
A1 Vélez Elorza, María Luisa
A1 Sánchez Vázquez, José Manuel
A2 Economía Financiera y Contabilidad
A2 Organización de Empresas
K1 Strategic management
K1 University
K1 Business model canvas
K1 Higher Education Institutions
AB Purpose: This research proposes an adapted version of Business Model Canvas (BMC) as a strategic instrument for Higher Education Institutions (HEIs). University-Model Canvas (Unicanvas) is intended to be a critical visual and dynamic tool for addressing the challenges faced by entrepreneurial universities in their quintuple helix model. Research methods/Approach: Considering the new challenges facing HEIs, transfer knowledge, corporate social responsibility, internationalization, digitalization, sustainability, and the critical role of universities in innovation and regional development, we adapt the strategic building blocks of the BMC in the context of universities. Findings and implications: Departing from BMC, we propose 10 strategic building blocks against the nine BMCs, including an achievement box. The new challenges HEIs face, the expansion of university outputs, and new societal demands highlight the opportunity to use this tool instead of traditional and static strategic planning models to discuss and concretise their differentiated way of competing. The use of this participative, dynamic, intuitive, and flexible strategic tool will facilitate the holistic strategic management of these institutions in their current new challenges.
PB Open Research Europe
SN 2732-5121
YR 2025
FD 2025-01-25
LK http://hdl.handle.net/10498/35505
UL http://hdl.handle.net/10498/35505
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 22-sep-2026